5 Tips On Business Planning: Busting The Business Plan Myth

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In this interview for Pearson Education, Ian Sanders author of ‘Zoom! The Faster Way To Make Your Business Idea Happen’ (published October 2011) answers five questions about business plans:
1) Does every business need to plan?
2) What are the essential elements of a good business plan?
3) How far ahead should business plan?
4) What are the best plans you know?
5) Can you think of a business plan that failed?

More on Ian at http://iansanders.com/

Filmed at Pearson, London. Produced by Rob Maidment. Interview by Chris Hartley.

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